Who are these Cracking Cakes folk?

Once upon a time there was a mummy with three young children. She loved them very much so she played with them, cared for them, read them stories and baked them cakes.

When each of them had a birthday she would bake them the most spectacular cake imaginable, making their parties even more exceptional.

One day a friend asked the mummy to make a birthday cake for her son. So she did. It was a triumph, the talk of the playground in fact. Then another friend asked for a birthday cake for her child. And another.

And before she knew it Cracking Cakes was born.